 |
Our Team | Our Corporate Background |  |
| Home | Client Intro | Location | Contact | email | ||
|
How
Sterling can help:
|
 |
|
| Consultancy | ||
| Growth Potential | ||
| Business Benefits | ||
| Client
FAQs |
||
| Case Histories | ||
| Testimonials | ||
| Our Client list | ||
|
What To Do Next | |
 |
 |
|
Testimonials: Boden,
|
||
|
"We first started using Sterling in 1992, when we were turning over less than £450,000 and losing money. They showed us how to grow our business profitably during those early years. The rest is history. We continue to use them for health checks or strategic direction. Their advice and knowledge is invaluable to any catalogue company. Do not use them at your peril." Nick Wheeler, Charles Tyrwhitt "Our German
business is doing extremely well. We would not be here if it were not
for Sterling. They showed us the way in, managing and advising on all
aspects of our initial launch. Any catalogue business considering entering
Germany would be well advised to use Sterling to get started." |
||
|
"Sterling's real strength is in the practicality of its support for clients, especially those new to catalogue retailing. They treat your business like their own, identify the key issues, then either tackle them for you, or show you how to do it yourself, whichever you prefer." Oliver Spark |
||
| "Sterling
was invaluable in developing our initial business plan with which we successfully
raised our start up finance. Their ongoing advice has enabled us to achieve
our sales and profit targets ever since." Annabel Astor, OKA |
||
| "We
couldn't have launched in the UK without the help of Sterling Marketing.
Their professional and experienced advice was, and continues to be, instrumental
in the successful development of our UK subsidiary." Karsten Heinz, Managing Director, Happy Size UK Ltd. |
||
| "I
used Sterling Marketing from the start and could not have got going without
them. Justin Metcalf was instrumental in preparing a great Marketing plan,
which he also helped execute. It was, dare I say it, a great launch and
helped us get us to where we are now. Since those early days, we have
continued to use Justin for various bits of work. He has an amazing grasp
of this industry, both domestic and International. I have met many consultants
in the past ten years; few get close to his knowledge and experience.
In addition, working with him is always entertaining." Johnnie Boden, founder Boden |
||
| While
I was CEO of Lands' End, we were approached by Justin Metcalf at Sterling
who was interested in seeing us develop a European business. We hired
him to write the launch plan, which he and his team proceeded to implement.
The launch was quite successful. Sterling acted as our on the ground management
in the UK during our early years, later handing over the operation to
our own personnel. We used Sterling for two more years to take us into
mainland Europe, testing Germany, France and Holland simultaneously. No
one had done that before and again the test was very successful and indicated
a strong business opportunity, particularly in Germany.
Later, at Cornerstone Brands, we have used Sterling on various international projects, including TravelSmith's UK launch, which went very well. Again they acted as our management until we hired our own team. Justin and the Sterling team are quite unique, who, unlike many consultants, don't just write business plans, they actually implement them very professionally. If you are considering
European expansion, you should call on Sterling first. They are William T. End |
||
|
|
||