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The
main thing about the web is that it isn't "different" after
all. It's just another way to talk to, The STERLING answer: The standard answer is to mail your house file more often. And Sterling has developed excellent analysis tools that look at the recency, frequency and monetary value (RFM) of your house file to determine who to target.
For
some, this can be the best route for continued growth. Sterling has
helped Lands' End |
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| What do our clients think are the most important questions in home shopping . . . . . | |
| "How do we get new customers cost effectively?" | |
| "What about the web - where does that fit in?" | |
| "We've got a good sized database of customers, but we don't seem to be getting the most out of them. What do we do?" | |
| "Should our business consider growth through international expansion?" | |
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| The
Sterling experience is based on years of hands on management of a wide variety of home shopping businesses. More than any other consultancy Sterling has real time experience that delivers results. |
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