Home Shopping's importance to the overall retail market has been growing steadily over the last few years (4.3% of retail sales in 1995, 7.5% in 2000 with sales of £15bn).

This reflects a combination of the renewed strength of the recognised home shopping catalogue sector, the arrival of key retailers into the home shopping arena and the rapid growth of the new electronic channels. This growth is forecast to continue at approximately 20% per annum for the next three years to more than £35bn by 2005 (source Keynote)

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