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Market assessment - size, growth prospects & potential for new entrants
Competitor analyses - profitability, product and benefits offer, size and strength.
Marketing - customer acquisition, product and service offer development, forecasting, catalogue development and mailing strategy
Balance between online and off line marketing
Evaluation of costs and benefits of each option
Database review and recommendations

Direct-to-consumer strategy and development
Multi Channel Integration
Implementation and Project Management
Customer Logistics and Fulfilment
Technology and IT assessment