Sterling Insight

Sterling Marketing -
making the most of multichannel retailing.

What is ‘Insight’?

• ‘Insight’ brings together our team of experienced retail consultants with our in-house data analysis, forecasting and reporting system. Using data from your own operating system, or systems, we integrate it and then give you a ‘single view’ of your customer and campaign performance by channel.
• ‘Insight’ delivers the results to you - based on your requirements, measured against your plans and your KPI’s.
• ‘Insight’ shows the ‘health’ of your business, where you can increase sales, how best to profile your customers and where your marketing spend could be better deployed – increasing your ROI.
• ‘Insight’ has an immediate effect on increasing ROI, recovering its initial costs within 6 months.

Easy To Understand Analysis & Reporting

• You don’t always want to see complex spreadsheets.
• You want clear graphical charts and heatmaps to highlight what’s working and what’s not.
• That’s what ‘Insight’ gives you – and all the detailed data as well.

Why Choose ‘Insight’?

• ’Insight’ is a hosted service that requires little IT involvement on your part and can be up and running in a few weeks with a ‘one off’ set up cost.
• ’Insight’ is tailored to the needs of your specific business, delivered to your desktop on a weekly basis.
• With Sterling Marketing’s experience of multichannel retail you can rely on the advice you receive!