The Team

Rosemary Stockdale

Rosemary is Managing Director and a co-founder of Sterling. She founded the business after a career in Buying and Marketing where she held the roles of Merchandise Marketing Director at Kaleidoscope, Marketing Director at Denby Tableware and Buyer at Heals.

Rosemary has an intuitive feel for product and creative linked to a strong belief in the value of data and the benefits of rigorous analysis. She has worked with an almost endless list of household names in her time at Sterling and has an unrivalled knowledge of the Home Shopping industry - and the factors that go into making a business grow profitably, off and on line.

Clients value the insights that Rosemary provides into the direction their businesses should take, as well as her focus on using data to clarify performance and deliver the maximum ROI.

Rosemary also applies the same rigor in ensuring that work carried out by Sterling meets her own high standards. Clients have come to rely on the fact that nothing escapes her internal quality audit.

Will Lewis

Will has spent many years in senior positions in both the consumer and business to business sectors. Most recently he was Managing Director of Blooming Marvelous, the leading maternity wear retailer, which was sold to a VC backed MBI in 2007. Previously he was Managing Director of Adler Manufacturing and Operations Director with Lands End.

Will brings rounded commercial experience to the Sterling team and specialises in advising our clients on the broader aspects of business strategy, particularly focusing on profitability improvement, brand development and international expansion.

It is sometimes easy to lose sight of the broader picture when focusing on the detail. Will’s grasp of the key drivers of profitability and his insight into business process help our clients to define achievable objectives and to go on to meet them.

Jeremy Newitt

Jeremy specialises in delivering business and marketing insights from our client’s customer data, enabling them to understand their customer’s behaviour and to improve customer profitability.

Since joining Sterling in 2004, after completing his MBA, he has developed Sterling’s in house data management and analysis capabilities which provide clients with tailored reporting and analysis covering customer and merchandise data.

Jeremy’s experience in managing and analysing the data associated with complex multichannel marketing campaigns, using this to create sophisticated planning models, enables Sterling to add real value to its client’s businesses.

Jenia Crow

Jenia joined Sterling Marketing in December 2001.  Working with clients from a variety of sectors, Jenia’s speciality is project management. From creating a strategy to execution to reporting results using in-house systems and know how.

Jenia has a strong IT background with a degree in Computer Sciences. As a result she focuses particularly on those clients with more complex marketing requirements, data and systems issues – helping them to define and manage their data and IT processes.

Jenia’s strengths in data handling are put to good use by our clients in the interpretation of results and the development of ongoing business plans.

Vivienne Benn

Vivienne joined Sterling in 2009 as a graduate with an Honours degree in Marketing and Management from the University of South Africa as well as a Bachelor of Commerce degree in marketing from the Nelson Mandela Metropolitan University.

Whilst studying and prior to joining Sterling, Vivienne had attained vast insight and knowledge in online marketing and website content management systems. This has proved to be an invaluable skill to a host of clients. Vivienne will make implementing your multi-channel campaign effortless, coordinating and juggling numerous suppliers and systems to produce a polished online and offline campaign.