About Us

Sterling Marketing -
making the most of multichannel retailing.

Sterling Marketing has always been at the forefront of retail developments. We have been heavily involved with business start ups, international expansion, high street retailers moving into catalogues, and have helped numerous clients make sense of the current blurring of the lines between high street retail and home shopping with the explosive growth of on-line retailing.

Our client list reads like a Who's-Who of retail.

Sterling Marketing was founded in 1987 as a response to the growth of niche catalogues in the USA. During the 90’s Sterling helped now iconic companies such as Boden and Charles Tyrwhitt develop their businesses and brought famous names such as Lands’ End to the UK.

Since that time, Sterling has consistently been at the leading edge of direct and multichannel retail, advising both traditional and online retailers on routes to increased profitability and growth.

Throughout this period, Sterling has maintained a set of core principles which are as valid now as they were when we first met Johnnie Boden.

  • We believe in providing practical strategies to deal with real world issues.
    If you want us to we’ll manage their implementation.
  • We deliver value by giving you the best return on your marketing spend – across all channels.
  • We don’t deal in vague concepts – we work with structured plans, measurable results and hard data.
  • Our team is made up of individuals who’ve been there, done it and understand multichannel retailing.

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About Us