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Launch of US e-commerce pure play into the UK market.

Problem/opportunity
A specialist US e-tailer wished to launch in the UK and replicate, as closely as possible, the US business model. Importantly the UK launch had to be profitable from day one.


Our contribution
Sterling had to validate the US business model in the UK. The opportunity had to be discussed with the portals and content providers. Deals had to be brokered. Using this UK specific information Sterling prepared to launch plan. This included detailed recommendations as to partners in the UK, both suppliers and e-partners, logistics, marketing plans, P&L and cashflow for three years.

The result
Sterling continues to work with the business through this exciting growth phase.

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