Multichannel Development

Sterling Marketing – making sense of multichannel retailing

Whether you’re just starting up or an established business working out how best to grow without busting the bank it's a big challenge.

Sterling can improve your performance with a combination of strategy development and practical “nuts and bolts” advice and support - tailored to meet your needs.

Sterling can:

• Provide guidance and support on overall marketing strategy and channel mix
• Assist with the development of catalogues and websites – if required managing suppliers on your behalf
• Create on-line and off-line marketing plans – down to the detail  of circulation, PPC and advertising placement
• Manage your marketing operations controlling aspects such as catalogue and web production, mailing houses and e-mail bureaux
• Collate and analyse the results of your activities
• Report on the performance of your business and recommend next steps