International Expansion

Sterling Marketing - making sense of multichannel retailing

Another way of growing your business is to look to overseas markets for growth opportunities. This is where Sterling started, and we still work with companies looking to expand into, or out of, the UK. You need to be sure, when entering enter a new market sector, that you have explored all possible opportunities - and pitfalls. We have years of experience of the major European and US markets with a well developed team of partners who act as our “eyes and ears” on the ground.

Sterling can help you size and manage the opportunities and risks of market entry by:

• Carrying out market assessments
• Advising on proven market entry strategies
• Providing localisation services covering language, local rules and regulations and cultural advice
• Setting up and managing local operational infrastructure
• Working with local mailing houses and postal authorities