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The world of retailing has never been more complex. Increasingly success is about maximising return across a mix of channels, the web, mobile, retail, catalogues.

So, how do you get the most out of your marketing budget and grow your business?

Sterling has developed ‘Insight’ a tailored data analysis and modeling service that gets to the bottom of the key issues.


We use Insight to:

  • Analyse your customer data to show you which elements of your marketing spend are generating real value – across all channels.
  • Identify the attributes of your customers that best predict their future performance.
  • Identify the most effective contact strategies to meet your objectives – be they maximising ROI, boosting customer acquisition or somewhere in between.
  • Put simply - we turbocharge your marketing effort.

And we:

  • Advise on the design, production costs and delivery of your marketing materials.
  • Make sure your supplier costs are in line with industry ‘best practice’ and advise you how to improve them if not.

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