The world of retailing has never been more complex. Increasingly success is about maximising return across a mix of channels, the web, mobile, retail, catalogues.
So, how do you get the most out of your marketing budget and grow your business?
Sterling has developed ‘Insight’ a tailored data analysis and modeling service that gets to the bottom of the key issues.
We use Insight to:
- Analyse your customer data to show you which elements of your marketing spend are generating real value – across all channels.
- Identify the attributes of your customers that best predict their future performance.
- Identify the most effective contact strategies to meet your objectives – be they maximising ROI, boosting customer acquisition or somewhere in between.
- Put simply - we turbocharge your marketing effort.
- Advise on the design, production costs and delivery of your marketing materials.
- Make sure your supplier costs are in line with industry ‘best practice’ and advise you how to improve them if not.